13) “PRINTS” : Once the final distribution strategy and contracts have been finalized, prints of the film/show need to be created or fed to the outlets.
As soon as the ‘prints’ are received, the next step begins, which is the promotion of the show or film.
14) MARKETING : The Marketing Campaign includes a variety of options.
Promotional clips, trailers, advertising, online campaigns and other marketing programs are put in place.
Huge money can be put into an association or sponsorship of a project, so the companies investing in brand integration become important clients.
The producers become beholden to those people as well as the original investors.
15) BOX OFFICE/RATINGS : When the advertising starts and the film is released, or the TV show airs, we now start to look at the box office figures or TV ratings.
These are coming from the end consumer audience, who is the ultimate “client” of any project.
16) ANCILLARY : Once a film has come and gone from the theaters, or a TV show has aired for it’s prime showing time, the project will go into ancillary outlets.
This can include a wide range of places including airlines, pay-for-TV, online channels or other unusual outlets.
This is a simple summary of the basic steps for getting a TV show or film to find success.
There are many clients and bosses along the way.
It would be great if there were just one person to answer to, or to control it all, but the truth is that there are many people in the process and many people who must be kept happy along the ride.
If it all flows smoothly though, the project can be a great success and everyone is happy.